5 Reasons Social Media is essential for SEO

What the heck does social media have to relate to SEO? MWI gets this kind of information frequently from prospective and current clients. While social media has become an increasingly popular channel for marketing over the last few years, many companies haven’t yet begun to take advantage of it. This is particularly important if you are investing in SEO. Making and managing social media accounts are extremely important to assist in SEO efforts, though their benefits aren’t immediately evident. Out of the numerous reasons you should think about social media as a part of your online strategy There are five main reasons it’s important to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. When people tweet, like or comment on the content they like that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals it will bring to your website. These social signals are used by search engines to determine the quality of the content. It’s a way of evaluating the content that people consider useful in comparison to what their algorithm determines to be of high quality. If something receives a lot of social interaction the content can be indexed.

2.) Link Building

It’s long gone of going out and asking for websites to add links to yours. With the advent of Google’s Panda and Penguin algorithm SEOs have to create links in the old fashioned way – create high quality content that is linked-worthy. But how do you reach sites who are willing to link to your site if asking them directly is considered an “unnatural” link building method? Social media is the way to go. Social media lets you publish your content to relevant audiences who may be willing to share it with others, should it be worth linking to. They will also connect your content to their networks which increases the power of your content.

3.) Content Amplification

You can make all the top-quality content you like, but it won’t gain any traction without amplifying it. Sure, email marketing is an excellent way to increase the reach of your content, but it’ll only reach people within your marketing database. You can reach new audiences through social media. If you send your content out to your followers, they’ll share it with their own followings if they find it helpful. Then those people will spread the word to their networks to increase your reach. In return, you gain an abundance of relevant traffic including inbound links, brand recognition and social signals All of these are utilized by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand identity and www.djelfa.info awareness can inform search engines an awful lot about the overall quality of your site’s content and how much it should be respected in their ranking algorithms. Social media can help build brand awareness and increases the quality of your content. Google refers to this as co-citation. Making these co-citations with social media can improve the trust Google has in your website as well as helping with branded search queries.

5.) Social Indexing

Since search engines are able to index social media websites these profiles are now showing in search results pages. This enables your brand to be displayed in search results for your branded search queries , which is more than just your own website. It’s even better. Individual tweets from Twitter could be indexed and included in the search results. This allowed your website to rank higher on the results of a search. It was only for a short time, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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