Five Reasons Why Social Media Is Important for SEO

What does social media have to relate to SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing in recent years, the majority of businesses have yet to benefit from the potential of it. This is especially true when you’re investing in search engine optimization. While the advantages of social media may not be immediately obvious, they are crucial for SEO support. Here are five reasons social media is vital to SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. Social engagements occur the time when people share, like, comment on, share or tweet about an article. The more social engagements a piece of content receives, the more social signals you build to your site. Search engines analyze these social signals and use it as an element of quality when evaluating the content. This is a method for search engines to determine what people find most useful and what their algorithm deems good quality. If an article receives a lot of social engagement, it can be instantly classified.

2) Link Building

It’s long gone of soliciting websites to add links to your site. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write quality content that is relevant. But how do you reach sites that would be willing to link to your site if asking them directly is thought to be an “unnatural” link building practice? Social media is the way to go. Social media allows you to present your content in front of relevant audiences that may be influenced to link to it when it’s worthy of linking to. They will also connect your content to their network which will increase the impact of your content.

3.) Content Amplification

You can make all the top-quality content you like however it will not gain an enormous amount of attention without amplification. Email marketing is an effective way to boost the content, but it’ll only reach the people in your marketing database. Social media allows you to connect with new audiences through your content. After you have shared your content, your following will be able to share it with their followers should they find it valuable. They will also promote your content to their followers, which will increase your reach. In return, you will gain many relevant visitors such as inbound links, social signals , and brand awareness All of these are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines will use your brand’s identity and awareness to determine the credibility of your website and how trustworthy it must be for their ranking algorithms. In addition to boosting your content social media can also help create brand awareness. This is what Google calls a co-citation. Building these co-citations through social media can boost Google’s trust in your web page and also assist with branded search queries.

5) Social Indexing

Since search engines are able to index social media profiles and display them up in search results pages. This lets your company’s brand be listed in search results on search queries that are branded and not only restricted to your business’s website. This is even better. Tweets on their own from Twitter were once indexable and were displayed in the search results. This allowed your content to rank higher in the results of a search. It was only for a short time, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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